The meet will primarily focus on how resellers address the challenges thrown by the cost conscious and highly demanding IT Security market in Austria. Most Enterprises here demand a low ‘Total Cost of Ownership’ while choosing security products and yet would look for world-class protection for their digital infrastructure.

Sunil Kripalani, Vice President - Global Sales and Marketing, MicroWorld Technologies, says, “Business houses in Austria have long identified the role of Information Technology in streamlining operations and advancing productivity. Naturally, safeguarding this digital infrastructure against a slew of threats is of tremendous importance to most of them”.

Marketing and sales strategies that capitalize on the technological superiority of MicroWorld solutions eScan and MailScan will be presented at the seminar. The case studies of various MicroWorld customers will be examined to see how the products have changed their security scene. Ways to increase the awareness about eScan and MailScan in the market will be discussed in detail, with strategically developed action plans. Lucrative discount offers will be given to all resellers attending the meet.

“The key focus of this seminar is to make a good number of IT resellers in the country understand how MicroWorld solutions differ in their approach towards security threats and how you can convey this advantage to prospective buyers. The short term and long term profit making opportunities that we offer to our partners and distributors will be clearly demonstrated in the meet,” says Sunil Kripalani.

Nestec Scharf OEG sees huge business potential in their association with MicroWorld. The CEO Alexander Scharf says, “We’ve already established a chain of IT product channels and resellers in the country. This partnership will enable us to widen our network and capture a major chunk of the fast expanding IT security segment here and create significant profits for all of us”.